EVALUATION QUESTION 2 (How does your media product represent particular social groups?)

The Models are both looking to the side in the pictures, and neither of the two is looking at the camera. Both shots are close ups, and are not at a straight angle. My photograph is angled below the model looking up, and although the camera is still below Macklemore's head, it is a much more acute angle. This makes my model look more imposing and bigger, whilst also making the other model look quite proud and content. This is because of the blank background.  The models have both got a slightly ‘cheeky’ expression, with The other model looking slightly more serious than Josh who looks maybe to be plotting something.  The background of the images are different, with my image looking being shot against a brick wall to give off a ‘street’ vibe, compared to the blank background of the other pic, which means it could be used in a wider variety of situations. Josh is wearing a hat, which goes along with urban culture at the moment, and the other model has braids, which is quite a neat and professional haircut to have. This is part of the general fashion right now and is designed to appeal to a wider audiance than my magazine.  Josh is typical of the teenage urban

group, with the typical urban fashion and setting. He is typical of the British teenager. The other model shows off a more professional and expensive look. He is wearing a red and black jumper which could be typically associated with the upper class. If you did not know the context of the picture, you would assume he was of an upper class background, contrasting the working class look of my shot.
 The magazine is meant to appeal to a wide variety of artists within the grime genre.

• Commercial Grime 
  The last few years has seen an increase in commercial grime in the charts. First starting with artists such as Dizzie Rascal and Chipmunk who came away from rapping about gangs and violence. They realised that this was not making them money and so slowed the tempo of their beats and what they were rapping about. 
  And so today we notice that within commercial grime songs, artists are talking about love and break ups, something which is easy for an audience to connect with on a deeper meaning.
• Underground Grime 
  Underground Grime music is a lot more violent, the lyrics connecting with gang culture and lifestyles. 
  Whilst some artists such as Scorcher and Black the Ripper are still making music videos for this underground music, their videos have been banned from TV for promoting gang culture and violence. 
  Another difference between underground and mainstream grime is that Underground Grime music is of a much more higher tempo, consisting of around 140 beats per minute so the rapper is able to flow to the beat.